Primary colours, a baseline colour code for business transformation In a recent marketing meeting we were discussing our Company logo. In particular that the use of primary colours was no longer relevant or suitable for today’s ‘digital’ business environment. On exploring why the colours were used in the first place, we were reminded of the origins of our logo and the use of primary colours to represent what is today a globally recognised logo in Enterprise Architecture (EA) training. Fundamentally red, blue, green and yellow (the unique hues) along with white and black (associated with the natural colour system [...]